MLM:
Three-Way Calls and Presentations The A-B-C s of Success
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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Preparation ... Again
Preparation is as essential to a successful ABC experience as it is to a productive opportunity meeting.
Prior to setting up the three-way telephone call or arranging the three-way in-person meeting, A and B should meet to prepare a game plan. They should discuss the prospective customer or recruit, including his or her needs, family situation, income situation, demographics, temperament, and receptivity to the product or opportunity.
Both A and B should have a firm understanding of whether C is product-driven or opportunity-driven. In addition, A and B should have reached a consensus and a common philosophy and vision about the network marketing company, its business opportunity, and the value of its products.
In addition, at a pre-ABC meeting, A and B should decide who will carry the ball of the various parts of the presentation. They should try to agree on which part of the presentation A should dominate and which part B should carry, keeping in mind that while the acquaintance is B's, A has more knowledge and experience. This meeting is a good place for both of them to identify their respective abilities and roles, always keeping in mind that this is valuable on-the-job training for B.
The ABC technique is merely one tool in an overall strategy of sales and recruitment. "Interestingly,: says Nakashima, "bringing a prospective recruit to a business opportunity meeting is actually a variation on the ABC method. In that case, the meeting itself becomes A."
"And remember," notes Nakashima, "that there is nothing mystical about the ABC method. Putting aside network marketing, we use the ABC method in our life relationships every day when we utilize the credibility of a third party to convince someone else of our position."
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